Want a potential audience to discover who you are? We can create tactics that increase your brand awareness.
Folium can create exciting high impact ads for you that will run across contextually relevant sites for your business message. Capturing your target audience in the moment!
The messaging on your ad will be informed by real time data to ensure the message is most relevant to maximise efficiency.
Success measured by tracking users landing on your site.
Great awareness on social media but want to drive more online sales? Folium is here to make that online link.
Folium can specifically create digital marketing tactics that will increase your sales. We can reach out to the target audience that are in market for your product based on online data, or re-target those who have visited your site and didn't initially purchase.
A more direct message, highlighting products for that user.
Success measured by cost of advertisement per online sale.
Generate better digital marketing outcomes for campaigns by leveraging our artificial intelligence engine. Choose algorithmic or machine learning optimisation, which automatically analyses data from more than 30 campaign parameters to optimise towards a desired goal. Make smart, optimised decisions to improve performance. Folium powerful performance automation via programmatic enables our advertisers to do more at scale.
We can enable our advertisers to target users in the moment with powerful geo-fencing capabilities that allow you to select granular points on a map, upload street addresses, or target places by category. Create place-based audiences of users who have been at a location, address, or category.
Using our digital marketing programmatic technology you can target specific devices. It enables you to reach individuals across multiple touch points, attribute conversions to the appropriate device, and drill into performance data with cross-device targeting and tracking.
Using online data providers we can isolate and serve your advert to specific audiences that you believe to be the target audience. Ranging from demographic data to behavioural.
Folium digital marketing leverages 15+ years of publisher relationships to bring you our best-in-class PMP library of over 2,000 active private deals across hundreds of top sites.
We take brand protection for our advertisers seriously. By partnering with the industry’s leading brand safety providers and utilising a combination of human and tech measures—we’re able to monitor and block fraudulent activity 24/7.
The beauty of digital display or video advertisement is we can measure the success of our advert and we share this with you on a weekly basis. However, it is used on a daily basis to improve the campaign performance. Information can be taken into future campaigns for our advertisers and range from time of day to show your ad, day of the week, type of browsers and the list goes on...!
Business to business sales can be achieved via targeting business decision makers, custom CTAs on digital advertisement and appearing in business specific publications.
Business to consumer digital campaigns are set up to reach the target audience to help grow your consumer facing business. Reaching target audience on their day to day online activity.