How folium media helps increase your online sales
DELIVERING EFFECTIVE ONLINE MEDIA BY TARGETING YOUR SPECIFIC AUDIENCE
Folium Media aim to deliver effective online digital advertising that doesn't cost the earth. Offering low cost online advertising to help businesses grow. At Folium Media our aim is to bring the cost-effective affordable targeted digital advertising to increase site visits and online purchases or brand awareness. First, Folium Media analyse the consumer data, which allows us to locate your target audience; then we develop an optimal strategy to reach your audience when they are most receptive to your message.
As a digital media agency, Folium Media services include a comprehensive digital marketing consultation to help educate on the previously unattainable world of programmatic advertising. Only the audience you want to see your ad will be shown the ad. This means efficient low cost online advertisement for your brand, reaching your highest value targeted audience to improve sales or brand awareness.
FOlium tailor the digital STRATEGY to your business need
AWARENESS
Want a potential audience to discover who you are? We can create tactics that increase your brand awareness.
Folium can create exciting high impact ads for you that will run across contextually relevant sites for your business message. Capturing your target audience in the moment!
The messaging on your ad will be informed by real time data to ensure the message is most relevant to maximise efficiency.
Success measured by tracking users landing on your site.
CONVERSION
Great awareness on social media but want to drive more online sales? Folium is here to make that online link.
Folium can specifically create digital marketing tactics that will increase your sales. We can reach out to the target audience that are in market for your product based on online data, or re-target those who have visited your site and didn't initially purchase.
A more direct message, highlighting products for that user.
Success measured by cost of advertisement per online sale.
TARGETED ONLINE ADVERTISING THAT DOESN’T COST THE EARTH
how we grow your business
Artificial Intelligence
Cross-Device Targeting & Tracking
Artificial Intelligence
Generate better digital marketing outcomes for campaigns by leveraging our artificial intelligence engine. Choose algorithmic or machine learning optimisation, which automatically analyses data from more than 30 campaign parameters to optimise towards a desired goal. Make smart, optimised decisions to improve performance. Folium powerful performance automation via programmatic enables our advertisers to do more at scale.
Hyper-Local Targeting
Cross-Device Targeting & Tracking
Artificial Intelligence
We can enable our advertisers to target users in the moment with powerful geo-fencing capabilities that allow you to select granular points on a map, upload street addresses, or target places by category. Create place-based audiences of users who have been at a location, address, or category.
Cross-Device Targeting & Tracking
Cross-Device Targeting & Tracking
Audience Data & Private Marketplace
Using our digital marketing programmatic technology you can target specific devices. It enables you to reach individuals across multiple touch points, attribute conversions to the appropriate device, and drill into performance data with cross-device targeting and tracking.
Audience Data & Private Marketplace
Audience Data & Private Marketplace
Audience Data & Private Marketplace
Using online data providers we can isolate and serve your advert to specific audiences that you believe to be the target audience. Ranging from demographic data to behavioural.
Folium digital marketing leverages 15+ years of publisher relationships to bring you our best-in-class PMP library of over 2,000 active private deals across hundreds of top sites.
Brand Safety
Audience Data & Private Marketplace
Brand Safety
We take brand protection for our advertisers seriously. By partnering with the industry’s leading brand safety providers and utilising a combination of human and tech measures—we’re able to monitor and block fraudulent activity 24/7.
Measurement
Audience Data & Private Marketplace
Brand Safety
The beauty of digital display or video advertisement is we can measure the success of our advert and we share this with you on a weekly basis. However, it is used on a daily basis to improve the campaign performance. Information can be taken into future campaigns for our advertisers and range from time of day to show your ad, day of the week, type of browsers and the list goes on...!
folium access data to allow targeting across B2B and B2C
Business to Business
Business to Business
Business to Business
Business to business sales can be achieved via targeting business decision makers, custom call to actions on digital advertisement and appearing in business specific publications
Business to Consumer
Business to Business
Business to Business
Business to consumer digital campaigns are set up to reach target audience to help grow your consumer facing business. Reaching target audience on their day to day online activity